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Search Engine Optimisation

Rank higher organically in major search engines with Search Engine Optimisation (SEO).

What’s the point?

Search Engine Optimisation (SEO), simply put, is to increase your online presence. The higher the ranking, the more visible you are to potential customers. SEO is an art, and there are many complicated processes that go in to optimising a website to be google-friendly! Ranking organically drives traffic to your website, 24 hours a day, 7 days a week. Ranking organically doesn’t come at a cost! However it does take time.

Getting down and dirty with analytics and search tools are apart of this process – fortunately for you the data analysis is left to us. Improving search presence organically is a long term investment for your brand and can result in furthered exposure, new leads and enquiries.

Search Engine Optimisation and its practices are constantly evolving, and it’s in our best interest to provide the most catered, and customised package to suit your needs in delivering quality content to your potential customer.

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SEO on your terms…

Implementing an SEO campaign can be a challenging, time consuming process.

We take the headache out of the process by probing our clients for the most relevant, useful information about their business. Getting a clear understanding about what is valuable to you, what product or service you’re pushing to the market, and what content you intend to create allows us to customise an effective Search Engine Optimisation strategy to cater for your needs.

So SEO is about getting to know you!

SEO is also about working together in unison towards a common short-term, and long-term goal. It’s worth considering the following when doing SEO:

  • Consider what you want to get out of the campaign. Increased revenue? New leads? Pushing a product or service?
  • Search Engine Optimisation takes time. When do you need results by?
  • Do you have offline content that can be uploaded online?
  • Consider ranking for many terms as apposed to a single keyword. Don’t put your eggs in one basket!
  • Is your website up to speed? SEO is heavily reliant on loading times and site structure; Etched does web-design to cater for SEO needs!
  • Are you intending to run a short, or long-term campaign? Etched Creative might have better marketing solutions for you on the short-term; check them out here!
  • Do you know your customer? Your target audience, the consumer’s behaviour? This is important to target what your customer is actually searching. We help with this too!
  • Good relationship with your customers and suppliers? We value that relationship! Building backlinks is very important to increasing the quality and depth of your Search Engine Optimisation! (Learn more about this below!)
  • SEOcial. It’s a whole new concept. Social media platforms? Are you using them? Let us know how we can help you, because this is important for the most recent SEO updates by Google!
  • There are no short cuts! SEO is an investment. Slow and steady wins the race!

Step by Step, Our Approach to SEO.

It doesn’t need to be complicated! We’ve trialled and tested (Blood sweat and tears!) to employ the most effective, and relevant approach to addressing Search Engine Optimisation strategies and solutions for your needs. As with approaching any difficult task, we break SEO down into small steps. After having a chat and finding out what you’re all about, we follow these steps:

Let's Get Started

Market Research
20%
Digital Audit

We need to know who you are! We do a current-site audit using our nifty tools of the trade, and see where you’re sitting through our Digital Audit. From here, we assess your strengths and weaknesses to develop an effective, targeted and focussed SEO campaign. The audit includes:

  • Keyword presence & current rankings
  • Complete website analysis (structure, page speed, behavioural flow, web-traffic)
  • Branding & backlink evaluation (is your company up-to-speed, where are you appearing on the web?

Competitor Analysis

This is the fun part! Are you the digital leader in your market? If you’re not – no need to sweat. We find out who’s performing optimally, and how you’re weighing in against your competition. We have access to some very insightful tools to see your competitor’s high-ranking keywords, traffic flow distribution and backlink effectiveness. If there’s something that your competitor is doing well, we’ll let you know about it; then do it better. This process includes:

  • Keyword presence in respect to competitors
  • Traffic flow in respect to competitors
  • Tools & methods utilised by competition to achieve organic rankings

SEO Strategy
40%
Plan of Attack

If you fail to plan, you plan to fail.

SEO is a highly technical, rigorous and tedious process. We love plans, and love to stick by them. Formulating a SEO plan of attack is a great way of getting our workflow across to our clients. We’ll let you know what we’ve learned from conducting Market Research, and as industry professionals, we’ll let you know the best way forward.

Your Digital Strategy

After being in touch with one of Account Coordinators, you’ll be ready to under-go the implementation of your SEO Strategy. The Digital Strategy is executed monthly, with time allocated weekly to follow a range of tasks to improve the sites’ overall SEO presence. The process is comprised of two major areas:

  • On-page SEO optimisation
  • Off-page SEO optimisation

On-page SEO Optimisation
60%
On-page Optimisation

This is the nitty-gritty work. Search engines favour websites that contain relevant, useful content that your customers are looking for. Using analytics and insights learned from the Market Research stage, we employ the following techniques to improve your on-page optimisation across your digital platform:

  • Meta population (written-data behind the scenes)
  • Image optimisation (alt-tagging images)
  • Keyword research and implementation
  • Posting new content (blogging & newsfeed)
  • Improving navigation experience
  • Security checks and patching

Technical SEO

Technical SEO incorporates all-things crawl & analytics related. We make sure your sitemap is smoothy operating, Google is crawling and indexing the correct pages and all analytics tools are being constantly updated with relevant and valuable information. If web-site redesign is needed to account for SEO changes, we can action all the technical steps in the process!

  • Google Webmasters Setup and Management
  • Google Analytics Setup and Management
  • Website Development

Off-page SEO Optimisation
80%
Increasing Backlink Presence

Your website needs credibility! This is achieved by establishing relevant links with other websites. Backlinks have a significant impact on how well your website performs in search engines. We leverage your content, business connections and have our own local database to situate your website in a healthy position relative to linking & promotion.

  • Leverage content to establish links
  • Establish relevant links with credible websites

SEOcial

This step involves auditing your social media platforms, such as Facebook, Google+, Google Map Listings and Review websites, to assure that brand presence is both consistent and encourages optimal engagement with your consumers. Google has recently shed light on social media platforms being a determining factor of search rankings; we take this process very seriously and do our best to optimise this form of off-page content.

Etched Creative offer Social Media packages! SEO & furthered Social Media strategy in combination is an extremely effective method to promote and establish online presence for your business!

Reporting & On-Going Maintenance
100%
End of Month Progress

We’ve made it! After all stages are completed for the month, we give you a heads up and let you know how it’s going. You should see some incredible improvement overtime – and we put in a lot of effort in our reporting to keep you fully informed of your progress. Keyword position movement, traffic flow figures and visual representation of consumers’ behavioural flow are a few things to look forward to at the end of the month! Our Account Coordinators craft beautiful, easy-to-read reports to keep you in the loop of our SEO efforts. Recommendations are made at the end of each month for your approval, and contain innovative ways to increase both SEO presence and brand exposure!

At the end of the month, if you’re happy with our services, the cycle repeats!

Get Started!

Search Engine Optimisation PackagesSEO is a long-term investment; irrespective of how large or small your business is. We often recommend a minimum of a 6-month campaign to establish a strong SEO presence. We love being flexible at Etched Creative; there’s a custom package to suit all, with no contracts (we hate gym memberships too, don’t worry). You can view our SEO Packages below, and if you like what you see, don’t hesitate to get in touch with one of our team members!

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Find Out What We Can Do For You.

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