Google AdWords

Paid Google Advertising for giving you an edge

Instant Results with Pay Per Click Advertising

Google AdWords, also known as PPC (pay-per-click), is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically through search engines like Google, Bing and Yahoo.

etched-adwords-package-pdfIf you need online visibility immediately, whilst you take time working on your SEO, Etched Creative’s PPC advertising solutions can allow you to appear immediately in front of your audience.

Have Etched Creative to set up and manage your Pay Per Click advertising. No matter your budget, you can promote your business by displaying targeted ads on Google and throughout the internet. Our SEO Expert will liaise one-on-one with you to develop a targeted and effective PPC strategy. We offer no lock-in contracts and transparent monthly reporting. Total performance transparency! Each month you will receive a detailed keyword Google AdWords report, which shows how your targeted keywords phrases are performing within Google.


How it All Works

Tried-and-tested for instant results. We get your content in front of consumers with the fastest, most direct channel of advertising.

Market Research
Keyword Planning

This is an important process in determining target keywords for your campaign. We conduct vast market research around these chosen keywords to get an insight into costs, impressions and potential clicks for your campaign. We’ll take a look at your website, what your business is about, how your customers interact with your website, and from there determine the most effective and efficient way to get your product or service, to the consumer.

Consumer Behaviour

Pay-per-click advertising is entirely reliant on how your consumers behave, or will behave. We dig through both Analytics and our Search tools to capture a consumer insight. From there, we can hone and optimise your advertisements, display times, geographical location and call-to-action phrases to truly capture your target market with engaging content.

Running the AdWords Campaign
Tweaking, Tweaking & more Tweaking

Running a Google AdWords campaign is technical! We keep an eye on our campaigns daily; adjusting bids with data on competitors, analysing and evaluating search times to determine the most effective time-frames, and experimenting with ad-structure changes to capture your target audience. Here are a few processes undertaken throughout the month:

  • Review, refine, create & re-invent campaign advertisements
  • Analyse and review Keywords
  • Keyword bidding adjustments
  • Landing page quality score adjustments
  • Reviewing time/day/location settings
  • Competitor analysis
  • Remarketing

Number Crunching

We love analytics. The more information available to us about your campaign, the merrier. So we keep our finger on the pulse, and sift through daily, weekly and monthly data to determine the next opportunity to take with your AdWords campaign. Stagnation is a common element of pay-per-click advertising campaigns, and Etched Creative strongly believes in running a truly elastic campaign with proper market insights. We have a look at the following when maintaining your campaign:

  • Behavioural flow
  • Competitor analysis
  • Acquisition data
  • Consumer demographics, interest, geo-location
  • Device analysis (mobile vs desktop searches)
  • Keyword presence and landing page analytics

Reporting & On-Going Maintenance
End of Month Progress

Once all stages have been completed for the month, you will receive both an end of month progress report and recommendations for commencing the next month of your campaign. You should experience vast success depending on the focus and goals of your campaign! If you’re happy with the services we’ve provided, the cycle will continue and we’ll continue to optimise your campaign!


Find Out What We Can Do For You.