OUR WORK

Scarborough Marina Brand Refresh

Etched created a new brand identity for Scarborough Marina to elevate their market position as a premium Marina

  • Scarborough Marina
  • Scarborough Marina 2
1.
Client Brief:

Scarborough Marina was one of the top marinas in the Moreton Bay area, however as more marinas begin to appear, competition in the industry became more fierce. Aware of this shift, they elected to breath new life into their marketing to secure their position as a primary marina in their geographic area, inviting not only locals but also international cruisers to the area.

2.
Our Solution:

Etched Creative developed a progressive new brand identity to elevate Scarborough Marina’s market position as a premium Marina in the Moreton Bay area. The re-brand included establishing their value proposition and then turning this into a tagline, conducting a photoshop to show the new and improved facilities, as well as developing a new website, printed collateral and magazine advertisements.

3.
Result:

The result is a progressive style that provides the user with a sophisticated, memorable, yet also quirky experience. Scarborough Marina has also noticed a growth in customer based since the re-brand began.

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